COVERING LETTERS – how to make impact




Covering letters need to be carefully customised and constructed in the exact context of the specific application / opportunity.

The trick is to present yourself as part of the solution and an ideal match for the role and here are some useful insights – for specific high impact coaching on all aspects of an effective job search campaign contact me via :



Your address

Your address

Your address

Your address



Name Note 1

Their address

Their address

Their address

Dear < OK to use first name>

I noticed with interest that (Organisation name) are (researched information showing knowledge of – 

for example- growth plans, acquisition, divestment, new markets, new products etc) Note 2

I believe that my track record in this area and in depth experience would contribute real value

to this exciting < strategic initiative> Note 3

Specifically: NOTE 4

  • Bullet point skills and achievements
  • Bullet point skills and achievements
  • Bullet point skills and achievements
  • Bullet point skills and achievements
  • Bullet point skills and achievements

I would welcome the opportunity of an exploratory meeting to discuss this further. Note 5

I attach my full CV for further context and look forward to hearing from you Note 6

Yours sincerely



Note Action
1 Identified target name essential
2 Demonstrates your knowledge of their organisation and its plans
3 Or Specific comment here
4 Insert skills and achievements that meet the need of the challenge
5 Shows an open and exploratory approach
6 Tweak the CV version to meet their requirements
Aspect Actions
Presentation Address the letter to a specific person. If the advert doesn’t say, ring the company and ask who to send the letter to. Don’t forget to put the job title at the top of the letter and reference number where applicable. Avoid long paragraphs, type the letter neatly, always spell-check and never exceed one page
Grammar Avoid the phrase ‘I am writing’ in your opening paragraph, as this is obvious. Also, avoid starting each sentence with ‘I’ or ‘my’. You need to focus on the company rather than yourself
Personalise The reader must know immediately that you have not sent this letter to another employer. Tailor your letters and decide how casual or formal you should make your language.Generalised letters impress no-one
Content Look at the terminology the employer has used in the ad, written job description or in a conversation and incorporate this into your letter. Don’t forget to match their needs to your experience and abilities
Structure  In your opening paragraph, state why you are writing, identify the position for which you are applying and indicate how you heard about the position. Explain what interests you about the job. Your goal in the middle paragraph is to show how you can be useful to this particular organisation. Describe what strengths you have to offer by showing the relationship between your skills and experience and the vacancy. You can also describe your previous achievements and how they relate to the vacancy, and identify three reasons why you should be called to interview. Refer the reader to your enclosed CV for additional information
Emphasise Find relevant achievements in your work history and quote one or two succinctly and colourfully. It’s fine if you have also included them in your CV – your letter should expand on your CV and complement your career summary
Detail You will have researched the company as part of your preparation, so when explaining why you are interested in the organisation or position, avoid general statements like ‘I am impressed with your products an d growth’. Write specifically about which products, what growth and why you are impressed
Why you? Answer the question of ‘why you?’ What makes you worth considering? Emphasise your positive assets, such as education or skills, accomplishments and personal qualities in relation to the employer’s needs. Emphasise your strengths and experience
Timing If there is a closing date, time your posting so that it arrives a few days after the main ‘rush’ that occurs within 4-7 days of the advertisement’s publication (but not after the closing date!). Alternatively, you may prefer to be the first to respond



Peter Cobbe coaching

For a  free exploratory discussion contact me –

NOW ACCEPTING NEW CLIENTS : Coaching via Skype / Facetime / 1 to 1 meetings

My career experience includes HR Director and senior executive roles in Barclays plc and Tesco plc leading major transformation and complex change programmes reporting at Board level .I have an MBA, BA and I am a member of the CIPD and Association for Coaching. I am an accredited coach with over 12 years of private client coaching experience and as an associate consultant with Penna (UK) dealing with career, life,executive and business coaching and counselling. I work in mentoring and coaching partnerships with executives to help achieve gains of importance to them.I help people of all ages, different cultures and job levels to understand more about themselves, their impact on others and how to develop across major dimensions in life.
I respect the integrity and confidentiality of my clients building on their existing great skills and abilities and evolving enhanced self guidance : ” No one in the world was ever you before, with your particular gifts and abilities and possibilities.”

Specialties: Holistic / systemic approach to coaching
Remote coaching via Skype and Apple Facetime
Coaching for Executive performance /High Potential including C level
First 100 days
Career Coaching/portfolio lifestyle
Coaching for powerful presentations
Life Coaching
Executive advice on staff insight surveys
Facilitating key meetings and C- level strategic retreats engaging around people decisions that flow from business choices
Business/HR Strategy ,Change Leadership
Communications strategy
Psychometrics,NLP,Emotional Intelligence
Confidence&Self Esteem
Creativity coaching
Independent Consulting propositions coaching
Non Executive director coaching
Business Report/White Paper writing
Graduate career coaching







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