BUSINESS PLAN based on substantial research informed by WHAT A POTENTIAL INVESTOR NEEDS TO KNOW


When producing a business plan to secure investment  ensure that the content and structure allows a potential investor to understand your proposition easily. Inform the approach by considering what does an investor want to see by answering these questions :
1.What is the market size and demand for your product/service – and have you provided evidence about this possibly including market testing ?
2. Have you completed current and potential competitor analysis and insights on how competition might evolve?
3. Have you clarified your competitive advantage / unique proposition and how advantage will be maintained ?
4. Have you shown  consideration for the balance between risk and opportunity ?
5. Have you completed realistic forecasts informed by your market research and competition analysis?
6. Have you demonstrated why you ( and/ or your team) have the right level of commitment , passion, skills and knowledge to make this happen?

Some excellent books to inform your thinking and approach:

Start It Up: Why Running Your Own Business is Easier Than You Think

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

From Vision to Exit: The Entrepreneur’s Guide to Building and Selling a Business

The Lifestyle Entrepreneur: How to Turn Your Interests into Money

Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works

Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business (The FT Guides)

The Financial Times Guide to Business Start Up 2015:The most comprehensive annually updated guide for entrepreneurs: The most comprehensive annually … (Financial Times Guides) (The FT Guides)

The Small Business Start-Up Workbook: A step-by-step guide to starting the business you’ve dreamed of

Going Self-employed: How to Start Out in Business on Your Own – and succeed!

The Financial Times Essential Guide to Budgeting and Forecasting: How to Deliver Accurate Numbers (The FT Guides)

Entrepreneurship: Starting and Operating a Small Business, Global Edition


Sage Instant Accounts 2015 (PC)

Microsoft Office Home and Business 2016 [PC Online Code]

Office for Mac Home and Student Edition 2011 (1 User, 1Mac)


Apple iMac 21.5″


Samsung M3 1TB USB 3.0 Slimline Portable Hard Drive – Black



BUSINESS PLAN based on substantial research informed by WHAT A POTENTIAL INVESTOR NEEDS TO KNOW